Video is where it’s at. TikTok’s popularity with the younger demographic has been well covered, but people of all ages are engaging with short and medium-form video and this trend will continue.
If your entire content strategy is copywriting, static ads and images, you’re missing a huge part of a highly engaged market.
So, let’s grow your video assets library quickly.
Create A Long List of Ideas
Break your video ideas into three categories –
- Simple to do, minimal editing required (add logo, captions, fades etc)
- Simple to film, more complex editing (transitions, graphics etc.)
- Complex filming and editing (need a video editor and videographer for the day.)
Make a massive list and pick ten ideas that you can film over the next ten weeks.
Script and Plan
You know what you’re going to do, now make sure you’ve got something to say, somewhere to film and be sure that somewhere isn’t being used by someone else. Most importantly, put time aside in your calendar for everyone who needs to be involved – whoever’s being filmed and if you need someone to do the filming.
Oh, and write a script. It will save a lot of time and confusion during the filming process.
Get a Good Video Editor
Note – you don’t need a genius, but you do need to see the type of work they’ve done in the past. When you’re briefing them, tell them which platforms you’ll be using the video on – Instagram, LinkedIn, YouTube, TikTok etc. Different platforms require different dimensions and formats so they don’t look weird when posted.
Don’t Sweat About Equipment
Don’t Google ‘best camera for video content’. You want to start creating content, you’re not filming a Hollywood feature.
Find a good iPhone (or Samsung if you must) and use that. Most content is created on mobile devices and the quality is great. Your editor will be able to make improvements as required also.
Take a Deep Breathe and Publish
Do you know how many unpublished videos are sitting in drafts? Neither do I, but I bet it’s a lot.
With video content, the worst-case scenario is nobody sees it, in which case it doesn’t matter.
Best case scenario is that it goes viral, which it won’t.
The only goal you should have with your first video is to publish. So push that button.
Be Consistent
Video content is like company email newsletters (remember them?) You’d see one pop up and maybe a second one and then you’ll never see them again.
Demonstrate your professionalism and reliability by publishing consistently. Your audience will grow, and you will reap the rewards.
